FMCG majors cut prices 2-20% to shore up growth
FMCG companies were on a price-hike spree for the past two years. But the change in tactic is because there is a clear softening of rural demand, a big driver for FMCG revenues at 65-70%.
FMCG companies were on a price-hike spree for the past two years. But the change in tactic is because there is a clear softening of rural demand, a big driver for FMCG revenues at 65-70%.