CII Business Confidence Index at three-quarter high in Q2 FY24
In fact, the rise in fast-moving consumer goods (FMCG) sales and inflated agriculture incomes in Q1 FY24 has also evidently provided momentum to the rural economy
fmcg sales
October 2023
January 2023
December 2022
March 2022
Rural demand to remain muted this fiscal, expect green shoots in FY24
Rural India contributes around 36% (due to lower per-capita consumption) of consumer goods companies' revenue, but it accounts for two-thirds of India's population.
FMCG revenues to grow 7-9% in this and next fiscal: CRISIL
Volume growth, however, will be just 1-2% compared with 2.5% last fiscal, the ratings agency says.
FMCG hit by slow consumption in urban markets, de-growth in rural: Nielsen
The FMCG industry's overall volumes de-grew 2.6% in the quarter ended December 2021.
