The report forecasts that by 2025, every second Gen Z individual will earn, contributing to an overall consumer spending of ₹168 lakh crore and influencing every second rupee spent in India.
With bulk of spending power shifting to millennial and Gen-Z population in less than a decade from now, business organisations and leaders need to unlearn prevalent practices.
19% of surveyed employers have already implemented or are in the process of implementing next-generation technologies such as Generative AI at the workplace during the coming year.
Technology is an intrinsic part of the lives of Gen Z, and with their rising population, they are increasingly becoming the target audience for e-retailers.