Hamdard Laboratories, makers of Rooh Afza, diversify into spices, edible oils
The legacy brand began to lose its sheen among the younger generation and that’s when the manufacturers felt the need to contemporise
hamdard laboratories
September 2023
June 2018
Target: Millennials
The me, me, me generation isn’t an easy demographic to crack, but marketers are tapping their love for technology, fitness, and nostalgia to grab their attention—and money.
