Hero MotoCorp receives 25,000 bookings for Harley-Davidson X440; stock surges 4%
The company launched Harley Davidson X440 on July 4 this year, marking its foray into the 440cc bike segment in India.
The company launched Harley Davidson X440 on July 4 this year, marking its foray into the 440cc bike segment in India.
Share price of rival Eicher Motors, which makes Royal Enfield, has crashed 8.8% in 2 days. That of Hero and Bajaj have risen 8.4% and 6.3%.
Hero MotoCorp, the world’s largest maker of two-wheelers and scooters, plans to leverage the licensing agreement with Harley-Davidson to double down on the profitable segment of premium motorcycles.
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The American motorcycle maker is looking to tap into larger Asian markets such as India and China to tide over flagging sales on its home turf.