What sells in Lucknow doesn’t sell in Kanpur
For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter.
For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter.
After seeing several shutdowns a few years ago, the hyperlocal space is abuzz with activity once again with players such as Swiggy and Dunzo expanding their roster of services as funding pours in.
The startup plans to utilise the funds to expand its hyperlocal delivery service across the country.
Swiggy Go will deliver all sundry items including laundry products, lunch boxes, documents, and parcels to the customer’s doorstep.
Delivering milk and groceries is a low-margin, cash-burning business. Yet a bunch of startups in this space have figured out ways to thrive.
The company is set to raise $160 million in a new funding round from foreign investors, making it the latest entrant to the $1 billion valuation club.