This year, advertisers ranging from fantasy apps to FMCG, fintech, banks, and electronics, all jumped on the IPL bandwagon by releasing new and innovative TV commercials
The report says that transacting users during IPL season is expected to grow by 25-30% in 2023, with nearly 60-65% of users coming from Tier-2 cities and beyond.
With this, the bidding has broken the records of the inaugural men’s IPL in 2008.
Synergies with Jio will be leveraged to deliver a product and user experience which will be far superior to linear broadcast, exclaims Viacom18 CEO Jyoti Deshpande.
Lalit Modi, who conceptualised the world's richest sports league IPL, took social media by storm last week when he announced he and Bollywood actor Sushmita Sen are in a relationship
It’s unlikely that digital will have more takers than television, say industry experts.
As part of the three-year deal, the logo of My11Circle, which is owned by Games24x7, will feature on the Lucknow team jersey.
Astral Poly Technik, a FORTUNE INDIA 500 lister since 2016, and one of FORTUNE INDIA’s TOP 100 Wealth Creators in 2019, sees consolidation picking up in the pipe industry due to the Covid-19 pandemic.
