Rural India accounts for 53% of internet consumption
"Internet penetration grew across the nation at a modest 8% YoY. Rural India (442 Mn) is a clear majority accounting for over ~53% of the total user base," says the report.
"Internet penetration grew across the nation at a modest 8% YoY. Rural India (442 Mn) is a clear majority accounting for over ~53% of the total user base," says the report.
To avoid becoming a nostalgic footnote in the ever-changing media and entertainment saga, direct-to-home players are seeking new relevance in the age of digital and personal content consumption.