Rural India accounts for 53% of internet consumption
"Internet penetration grew across the nation at a modest 8% YoY. Rural India (442 Mn) is a clear majority accounting for over ~53% of the total user base," says the report.
internet penetration
February 2024
May 2022
July 2019
June 2019
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Rural India getting internet savvy but still has a lot to catch up on
In terms of penetration of active internet users, rural India lags with a 41% share compared to 59% for urban India, according to a report by Nielsen.
Millennials, middle class & rural buyers to boost consumption
Bain and Co. partner says the middle- and lower-income group households will form a majority of the buying population in the next 12 years.
China, India have most number of Internet users
Asia Pacific accounts for 53% of the total Internet users, but the Internet penetration is less than half of the population.
Financial inclusion for the cash-only economy
There is a need of fintech apps targeted at feature phone users and those smartphone users for whom online payments are disabled.
