What does Viacom18's BCCI win mean?
This feat makes the Indian board richer by ₹5,963 crore and gives Viacom18 the right for 88 matches.
This feat makes the Indian board richer by ₹5,963 crore and gives Viacom18 the right for 88 matches.
With this, the company has committed ₹951 crore between 2023 and 2027. For each match of total 22 IPL matches every year, Viacom18 will pay ₹7.09 for the next five years.
Synergies with Jio will be leveraged to deliver a product and user experience which will be far superior to linear broadcast, exclaims Viacom18 CEO Jyoti Deshpande.
It’s unlikely that digital will have more takers than television, say industry experts.
DisneyStar retains TV rights for Indian subcontinent for ₹23,575 cr, while digital rights go to Viacom 18, a JV between Network18 and Paramount Global, for ₹23,758 cr.