Spotify: The sound of streaming
Two years after its entry into the Indian market, Spotify is among the top three players in the growing audio OTT industry. Key to its success has been its localisation and diversified offer strategy.
jiomusic
May 2021
February 2019
March 2018
Music streaming giant Spotify launches in India
One of the world’s most popular music streaming services, Spotify will offer 40 mln songs and 3 billion playlists comprising international and Indian music across various genres to Indian customers.
Saavn to merge with RIL’s JioMusic
Combined entity will have a valuation of over $1 billion with JioMusic’s implied valuation at $670 million.
