The group is building its business on platforms Glance, Roposo and Glance Game Centre. Its advertising business built on these products competes with giants Facebook and Google.
The aim is to add a million in headcount in three years, primarily in the retail arm, as the company transforms itself into an enterprise that now includes two mega consumer and technology businesses.
The oil-to-telecom conglomerate is trying its best to deal with the second wave of Covid-19-induced disruptions in its retail operations. But it will be difficult for Reliance Retail to escape unhurt.
The merger sent jitters across the industry that has been dominated by Bharti Airtel for over a decade now, but analysts see it as a consolidation of the telecom industry.