Jockey: What lies beneath
Page Industries got the underwear out of the closet and achieved a decadal success story like no other. A slowing economy has dented its sheen, but the company believes it is still in a sweet spot.
Page Industries got the underwear out of the closet and achieved a decadal success story like no other. A slowing economy has dented its sheen, but the company believes it is still in a sweet spot.
From leader to challenger, Rupa & Company is shifting gears to reclaim its disruptor tag in India’s innerwear market.
Page Industries, the company that has the licence to make Jockey innerwear in the subcontinent, is showing bigger companies the way to create shareholder value even without owning a brand.