Kirana 2.0: Digitising and diversifying
The bigger challenge for bulk of the kirana community is the lack of interest of the next generation to carry forward the business
kirana
November 2024
March 2023
August 2019
Return Of The FMCG Giants
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
Small is still beautiful
Neighbourhood kirana owners are sprucing up their stores and joining hands with big retailers to meet India’s insatiable appetite for shopping. And consumers are not complaining.
