Return Of The FMCG Giants
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
Neighbourhood kirana owners are sprucing up their stores and joining hands with big retailers to meet India’s insatiable appetite for shopping. And consumers are not complaining.