Messi as brand ambassador amidst layoffs; did Byju's get the timing wrong?
The layoffs announced by the global tech giants were on the cards, but the way the developments are unfolding an erosion of brand value at least in the short-term is imminent.
Amid layoffs, Byju's ropes in Lionel Messi as brand ambassador
The development comes days after India's most valued startup said it will lay off 2,500 employees.
Ronaldo highest-paid celebrity on Insta; here's how much Kohli charges
Cristiano Ronaldo earns $2.3 mn per sponsored post on Instagram; Virat Kohli, who ranks 3rd among sports celebrities, charges $1.7 mn per post.
Dream11 is LaLiga’s official fantasy game partner
India is one of the fastest-growing markets for fantasy sports; the partnership runs till the end of 2023-24 season.
Lessons from Argentina’s World Cup debacle
Sport is a great teacher and Argentina’s torrid time in Russia reaffirms basic management principles such as there being no substitute to teamwork.