Young India Checks Into High Street
A desire for higher-end, customised products among younger consumers and changing cultural paradigms are pushing the domestic luxury market.
luxury market
June 2024
June 2023
July 2022
September 2021
June 2021
May 2021
Mapping India’s Luxury Landscape
The domestic luxury market is poised for rapid growth, and homegrown and global brands are going all out to cash in.
The Age Of ‘Quiet’ Opulence
Flashy, over-the-top logos and monograms are out. Craftsmanship, heritage and responsible sourcing now matter a lot more to uber luxury consumers.
Wearing India On The Sleeve
From bespoke jewellery, fashion and exquisite crafts to luxurious river cruises and handcrafted single malts, Indian luxury has arrived.
Responsible Luxury
The discerning connoisseur is asking tough questions about how responsibly luxury products are manufactured, leaving brands little choice but to embrace sustainable practices.
They Foresaw, They Invested, They Conquered!
If there is any non-digital, non-renewables sector that has seen capital investments despite Covid ravaging the economy, chemicals is right on top.
Luxury reboots, reconnects
Brands up their digital game to woo millennials just as sustainability and revenge spending take centre-stage in luxe consumption.
An Apple to keep the doctor away
Apple smartwatch has kept adding to the cartload of features, especially for tracking health.
Graham sticks to the tried and tested
Originally founded around 300-400 years ago, Graham is one of the rarer independent Swiss watch brands. The company is now on its way to reinvent itself, but by sticking to basics.
Breitling’s modern-retro design mantra
Georges Kern, CEO of the Swiss watch company, says Breitling doesn’t want to be a vintage watch company. Instead, it wants to be a modern brand with an anchor in the past.
