Auto firms out to woo millennials
For the modern consumer, a car is an extension of their house, workplace and personality. Carmakers are therefore looking at connected ecosystems for millennials who are constantly on the move.
For the modern consumer, a car is an extension of their house, workplace and personality. Carmakers are therefore looking at connected ecosystems for millennials who are constantly on the move.
The way is to plan optimum capacity and improve upon it, Rajiv Gandhi, senior executive director (production), Maruti Suzuki.
Maruti Suzuki has fended off competition to remain at the top for more than three decades. But can it shed its image of being just a maker of small cars to stay ahead of hipper brands?
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