Bombay Shaving Company faces backlash for 'solidarity' campaign on topper Prachi Nigam
Since the advertisement came out, several social media users—millennials and GenZ alike—have called out the company’s ‘opportunistic’ marketing.
Since the advertisement came out, several social media users—millennials and GenZ alike—have called out the company’s ‘opportunistic’ marketing.
Digital ad spend, which grew 26% in 2019 to reach ₹13,683 crore, will touch ₹17,377 crore by the end of this year, says the report.