The Rs 80,000 crore sari industry is building brands, will it succeed?
The resurgence of the sari as a fashion statement has led to the building of brands and an effort to organise this highly unorganised market.
The resurgence of the sari as a fashion statement has led to the building of brands and an effort to organise this highly unorganised market.
Co aims to make 20 brand acquisitions in FY23. "We are trying to build a digital, global, tech-led house of brands from India," says founder Ananth Narayanan