Amul’s American dream
India’s largest dairy brand, Amul, now produces in the U.S. Can it make a dent in a market where milk consumption is shrinking 2-3% every year?
India’s largest dairy brand, Amul, now produces in the U.S. Can it make a dent in a market where milk consumption is shrinking 2-3% every year?
The estimated size of Indian dairy market was about ₹13 lakh crore in 2021 and is expected to reach about ₹31 lakh crore by 2027
Dedicated Freight Corridor Corporation of India has been transporting milk trucks in Delhi NCR since June this year.
Brand Amul has turned 77 this year
The reason for the current milk shortfall is because of the first two waves of the COVID-19 pandemic in 2020-2021.
More retail price hikes could follow in the backdrop of the current inflationary scenario, says ICRA.
New-age dairy firms are promising the discerning Indian consumer not just high-quality milk, but also an array of value-added products. But can they outsmart India’s famed milk cooperatives?
Fonterra Future Dairy, a JV between the Future Group and New Zealand’s Fonterra, wants to win a cluttered market through innovation and localisation, and not just aggressive pricing.