Indian food companies go all-out to make millets 'centre-of-plate'
The biggest challenge in mainstreaming millet is its coarse structure and taste
The biggest challenge in mainstreaming millet is its coarse structure and taste
Area under bajra (pearl millet) cultivation has grown the maximum 333% from 0.23 million hectares sown by this time last year to 0.98 million hectares in June this year
FM says the Indian Institute of Millet Research, Hyderabad, will be supported as ‘Centre of Excellence’ for sharing best practices, research and technologies at an international level.
The Odisha Millet Mission (OMM) has 1,500 women-led self-help groups through which it is building the millet narrative in the state.
Activists, food companies and now even the govt have come together to revive India’s forgotten ancient grains (millets) to traverse from food security towards nutrition security. Will they succeed?
Consumers love certain products but are seeking healthier alternatives without compromising on taste, says Tata Consumer Soulfull CEO Prashant Parameswaran.
Though people in rural areas still prefer to have bajra or jowar roti or even ragi, none of the large food companies have found it lucrative enough to launch branded jowar or bajra atta.