Gen Zs are redefining e-commerce in India
Technology is an intrinsic part of the lives of Gen Z, and with their rising population, they are increasingly becoming the target audience for e-retailers.
Technology is an intrinsic part of the lives of Gen Z, and with their rising population, they are increasingly becoming the target audience for e-retailers.
The global retail giant is banking on India’s large micro, small and medium enterprises (MSME) sector, and sees Uttar Pradesh as its key focus area.
According to a report released by e-commerce platform Shopify, Covid-19 has ended up creating a new normal, and this new normal is not only about the way we live, but also about the way we shop.
The real race in Mobile E-Commerce is winning the micro-moments, says Mihir Shinde, mobile e-commerce veteran