PVR bets on Korean films amidst slowdown in ticket sales
Indian film industry lost an estimated 2.4 crore audience in 2022
Indian film industry lost an estimated 2.4 crore audience in 2022
Mediocre content, the surge in OTT platforms, short-form videos, and the rise of regional cinema, especially the South, have dented the age-old Bollywood ‘craze’.
Experts say that while ramping up of vaccination could give some relief to multiplexes, the ongoing staggered lockdown in many states poses a bigger threat.
OTT industry truly came of age in 2020 and are bullish about their prospects in 2021 too. With movie theatres still reeling with reduced footprints, it looks like the era of streaming is here to stay.
Although multiplexes have reopened, the audience seems to be keeping away. Fortune India visited a few such theatres and was greeted with scattered crowds, empty corridors, and vacant seats.
In a move to ramp up its business, the media and entertainment major has launched Zee Plex, which will provide new film releases on DTH platforms and ZEE5 at attractive rates.
Industry bigwigs feel its Multiplex service is good for the industry; would spur more movies to be made.
With big budget releases delayed and falling ticket sales, experts expect box office collections to fall.
Megaplex is Inox’s biggest multiplex with a 1,586 seat capacity. Analysts expect ad revenue to fall for the multiplex industry due to the slowdown, but say the show will go on.
A brand that has stood the test of time for over five decades, Shemaroo Entertainment is an example of how timely evolution can aid growth and keep obsolescence at bay.