Multiplexes v producers: A battle without a winner
The decision of some producers to release their movies directly on OTT has riled multiplexes, but this is a fight no one can win. In the end, it’s about economic compulsions.
The decision of some producers to release their movies directly on OTT has riled multiplexes, but this is a fight no one can win. In the end, it’s about economic compulsions.
The industry body says that it will work together through the weeks and months to come to ensure that cinemas survive these testing times.