Netflix sees second highest growth in user additions in India
Netflix shared that its success was helmed by big successful titles, including Heeramandi: The Diamond Bazaar, The Great Indian Kapil Show, and Amar Singh Chamkila.
Netflix shared that its success was helmed by big successful titles, including Heeramandi: The Diamond Bazaar, The Great Indian Kapil Show, and Amar Singh Chamkila.
Top-performing Indian films included “Jaane Jaan”, “Jawan”, and “Khufiya”
COAI's pitch for equitable sharing of infra costs shows telecom and OTT business is a painful affair in India.
Netflix report covers over 18,000 titles; from India, Rana Naidu ranks highest on 336th spot, and garners 46 mn hours views
India’s AVOD market size, according to Deloitte’s TMT (Technology, Media, and Telecommunications) Predictions 2022 report, is expected to reach $2.4 billion in 2026.
As a monthly renewal service, it was important to offer new stories and content in new formats to viewers, says Monika Shergill of Netflix.
Streaming giant Netflix lost 200,000 subscribers in the first three months of 2022, marking its first decline in paid members in over a decade.
Though Netflix has been ahead of the curve in investing in original shows and acquiring Indian films, bulk of its content lacks mass appeal.
Why is Netflix, despite being the industry pioneer, facing problems in the country? Is it due to lack of understanding the Indian audience?
The average price for cable in India is $3 per month, says Netflix co-founder Reed Hastings.