Netflix sees second highest growth in user additions in India
Netflix shared that its success was helmed by big successful titles, including Heeramandi: The Diamond Bazaar, The Great Indian Kapil Show, and Amar Singh Chamkila.
Netflix shared that its success was helmed by big successful titles, including Heeramandi: The Diamond Bazaar, The Great Indian Kapil Show, and Amar Singh Chamkila.
The streaming giant witnessed 24% revenue growth in India in 2022 compared with 19% in 2021
As a monthly renewal service, it was important to offer new stories and content in new formats to viewers, says Monika Shergill of Netflix.
Though Netflix has been ahead of the curve in investing in original shows and acquiring Indian films, bulk of its content lacks mass appeal.
The average price for cable in India is $3 per month, says Netflix co-founder Reed Hastings.
ZEE5 and SonyLiv are at the bottom of the viewership chart with a share of 9% and 4% respectively—while Amazon and Netflix each have a 20% share, and Disney+Hotstar has a 17.5% share
Shergill says that a key part of her journey at Netflix in the past two years has been to make her global team understand the value of stories from India.
The Head of Global TV at Netflix avers that dissent is an inextricable part of the work culture at Netflix.
The fresh guidelines augur well for larger players and could also benefit platforms streaming live sports, according to industry experts.
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.