Family entertainment, regional content: OTT players craft strategy for 2022 Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth. By Asmita Dey
‘All day’ is the new prime time: MX Player Karan Bedi, CEO, MX Player about rising traffic on over-the-top platforms amid lockdown blues. By Prerna Lidhoo
Hotstar’s mantra: Good storytelling and innovation The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition. By Jui Mukherjee
Viu is betting big on regional content Sees only four to five OTT players remaining in India after consolidation. By Jui Mukherjee