Govt blocks 18 OTT platforms for obscene and vulgar content
In addition to these, the ministry has also blocked 19 websites and 10 apps (seven on Google Play Store, 3 on Apple App Store).
In addition to these, the ministry has also blocked 19 websites and 10 apps (seven on Google Play Store, 3 on Apple App Store).
Subtitled and dubbed in regional languages, K dramas bring in huge investments and viewership for OTTs in India.
COAI's pitch for equitable sharing of infra costs shows telecom and OTT business is a painful affair in India.
The OTT platform has the highest number of originals, shows and movies in various stages of development in India.
The OTT market will continue to grow at a 14.3% CAGR to produce revenue of $3.5 billion in 2027, says PwC
Almost all the platforms are especially careful about content acquisition, which is close to 80% of their overall costs
Mediocre content, the surge in OTT platforms, short-form videos, and the rise of regional cinema, especially the South, have dented the age-old Bollywood ‘craze’.
Consumers have been empowered by a plethora of good quality content which has come on the OTTs in the last two and a half years, says Manish Kalra of ZEE5.
The new telecom bill has also proposed a provision to waive off any fee, interest and penalties of telecom service providers.
India’s AVOD market size, according to Deloitte’s TMT (Technology, Media, and Telecommunications) Predictions 2022 report, is expected to reach $2.4 billion in 2026.