Reliance's Campa works up fizz in emerging cola war
Disruptive pricing by Reliance Consumer Products has grabbed consumer attention and a foothold in a market long dominated by MNCs.
Disruptive pricing by Reliance Consumer Products has grabbed consumer attention and a foothold in a market long dominated by MNCs.
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
Reliance Retail has acquired Campa for around ₹22 crore and plans to launch the iconic soft drink brand in India by October, near Diwali.
The former boss of PepsiCo makes an urgent appeal for pay parity among men and women and reflects on the institutional changes needed for an equitable workplace.