IPO-bound Mamaearth partners with Apollo Pharmacy; to retail products across 5,000 stores
Mamaearth will retail its range of personal care and baby care products across 5000 Apollo Pharmacy stores.
Mamaearth will retail its range of personal care and baby care products across 5000 Apollo Pharmacy stores.
“If you want to build a $1-billion revenue company, you need to own 8-10 brands,” says group founder and CEO Darpan Sanghvi.
The D2C model is trouncing traditional marketplaces — for it facilitates direct interaction between users and brands and entails a better customer experience.
The FMCG vertical of RP-Sanjiv Goenka Group is tapping into the ₹70,000 crore organised personal care segment in India.
The beauty and personal care market in India is moving toward a more nature-based ingredient approach, opening a range of opportunities and threats for homegrown startups and legacy brands alike.
Glenmark will continue to manage the business until the transaction is completed, and will also continue to manufacture for HUL for an agreed period of time.