Luxury consumers gravitating towards flavoured alcohol
Stéphanie Durroux, Absolut CEO, feels that it is the increased investment in 'creativity through flavours' that's driving the growth of this segment in India.
Stéphanie Durroux, Absolut CEO, feels that it is the increased investment in 'creativity through flavours' that's driving the growth of this segment in India.
The agency projects the rental income for mall operators to increase by 9-10% year-on-year (YoY) in FY24 and a slightly lower 8-9% in FY25.
As demand for premium products and services surpasses mass market in growth, companies across sectors gear up to tap the rise of India's new affluent class.
The number of barrels of premium whisky distilled by Chivas Brothers, the €2.6 billion Scotch whisky arm of liquor major, Pernod Ricard, outnumbers the 5.5 million population of Scotland.
Not only is Bacardi India’s bet on whisky paying off, it is looking to tap further into the consumer’s preference for quality with more premium products.
The South Korean electronics major is betting on premium categories in India.
Marico managing director Saugata Gupta says the company is set to launch a new range of premium skincare, and health and wellness food products.