Kirana stores struggle as Q-commerce gains ground
Business in kirana stores have dropped by 25-30% compared to pre-Covid levels, driven by the growing popularity of q-commerce platforms
Business in kirana stores have dropped by 25-30% compared to pre-Covid levels, driven by the growing popularity of q-commerce platforms
Presently, online spending constitutes only 5-6% of total retail spending in India, in stark contrast to the U.S., where it comprises 23-24%, and China, where it is 35%.
Most leading Q-commerce players have a negative EBITDA, while offline grocers have a positive EBITDA of 5 to 8%, says McKinsey
New players like Zepto along with biggies such as Blinkit, Swiggy and Dunzo are ramping up operations with micro warehouses and under 30-minute deliveries. Will their gamble work?