Adani Wilmar’s desi push: Ready-to-eat next
Biryani, poha, khichdi — FMCG major’s focus on premium direct-to-consumer segment to help the company net higher margins.
Biryani, poha, khichdi — FMCG major’s focus on premium direct-to-consumer segment to help the company net higher margins.
The ready-to-cook range, which is made from natural ingredients and preservatives free, is expected to appeal to health-conscious busy professionals.