Sellers expect 15% uptick this festive season
A median growth of 26% in sales and a minimum 15% growth from the previous year is expected by the sellers.
A median growth of 26% in sales and a minimum 15% growth from the previous year is expected by the sellers.
Most leading Q-commerce players have a negative EBITDA, while offline grocers have a positive EBITDA of 5 to 8%, says McKinsey
Amongst segments within e-commerce, the D2C segment has witnessed strong growth in the past year.
New-age brands are increasingly depending on memes to reach out to Gen Z and millennials at a lower cost.
While e-taliers sold goods worth ₹76,000 crore during the festive month, it was lower than Redseer's pre-sale estimate of ₹83,000 crore.
The short-form app platforms, such as Instagram Reels, YouTube Shorts, Josh, etc., are set to become the second-largest segment in terms of time spent after Facebook and Google.
Anil Kumar built RedSeer with a firm belief in the power of data and analytics. Today, RedSeer is the pre-eminent consulting firm helping scores of digital businesses find their way.
A report by Bengaluru-based consulting firm RedSeer has found that Indian players like Josh, Moj, MX Takatak, and Roposo have brought back 97% of TikTok's user base in the last one year.