Inconsistent Rains Hold Back Rural Demand
Rural India reports uneven recovery as monsoon hits consumption in western and southern states.
regional brands
January 2024
December 2023
August 2022
Regional Brands Storm FMCG Fortress
Agile and proactive regional brands are giving large FMCG companies stiff competition.
Coca-Cola India's defences against rise of regional brands
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
