Reliance's Campa works up fizz in emerging cola war
Disruptive pricing by Reliance Consumer Products has grabbed consumer attention and a foothold in a market long dominated by MNCs.
Disruptive pricing by Reliance Consumer Products has grabbed consumer attention and a foothold in a market long dominated by MNCs.
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.