The Gold Rush for India's SuperApp
One ring to rule them all. More accurately, one app to serve them all. For the country’s largest conglomerates, blue-chip banks and e-commerce majors, the SuperApp is the next battleground.
One ring to rule them all. More accurately, one app to serve them all. For the country’s largest conglomerates, blue-chip banks and e-commerce majors, the SuperApp is the next battleground.
Reliance, Tata, Adani, SBI, Paytm, ITC, Amazon, Flipkart, Kotak Bank are all in the race to create that all-inclusive consumer experience in a single app.