!["The unit economics of food brands doesn't work in the D2C space"](https://images.assettype.com/fortuneindia%2F2022-03%2F371dee9c-72f4-42cd-bde6-29084e03723f%2FSaugata_thumb_new.jpg?w=300&q=95)
"The unit economics of food brands doesn't work in the D2C space"
Marico MD & CEO Saugata Gupta says that barring Licious, most digital foods brands have had to explore brick-and-mortar.
Marico MD & CEO Saugata Gupta says that barring Licious, most digital foods brands have had to explore brick-and-mortar.
Saugata Gupta, MD & CEO, Marico, believes that though D2C brands are a must-have, they need to be looked at through a totally different lens.
Marico managing director Saugata Gupta says the company is set to launch a new range of premium skincare, and health and wellness food products.