Sony-ZEE need a digital strategy before it's too late
ZEE5 and SonyLiv are at the bottom of the viewership chart with a share of 9% and 4% respectively—while Amazon and Netflix each have a 20% share, and Disney+Hotstar has a 17.5% share
ZEE5 and SonyLiv are at the bottom of the viewership chart with a share of 9% and 4% respectively—while Amazon and Netflix each have a 20% share, and Disney+Hotstar has a 17.5% share
OTT industry truly came of age in 2020 and are bullish about their prospects in 2021 too. With movie theatres still reeling with reduced footprints, it looks like the era of streaming is here to stay.
The company continues to grow despite losing the IPL broadcast rights to rival Star, says CEO N.P. Singh, in an interview that was published in October 2019.
The U.S.-based production house seeks to rapidly grab eyeballs in India, even as SonyLIV wants to expand its English content library.
The Spanish football league matches will be broadcast live and exclusively on Facebook for the next three years in India. If this turns out to be a success, similar deals could follow.