Sports Business Beyond 22 Yards
Be it athletics, football, kabaddi, hockey or kho kho, India Inc. is making serious investments in sports outside of cricket.
sports
February 2024
May 2023
July 2022
September 2020
December 2019
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September 2018
August 2018
School hosts the biggest free-for-all esports tournament
Dalimss Sunbeam Group of Schools believes in introducing fun through Esports in a classroom space which helps in enabling visual-spatial learning and improving self-esteem.
RIL, IOA to host India’s first house at Paris Olympics 2024
India will host the 140th prestigious IOC Session in June 2023 at the Jio World Centre in Mumbai. The tie-up to help India in achieve goal of hosting Olympic Games in future, says RIL
Battle royal brews off IPL field
Sponsor Paytm’s app banned briefly on Google’s Play Store on Friday; the fintech firm accuses the tech giant of ‘arm-twisting’.
Fantasy sports changing sports and fans in India
As most recent sporting events are expected to take place with limited or no in-stadia audience, digital engagement platforms like fantasy sports will play a pivotal role in driving fan engagement.
Technology is putting fans at the heart of sport
By offering live immersive viewing experiences, technology has converted casual sports fans into ardent viewers.
Hotstar’s mantra: Good storytelling and innovation
The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition.
‘My focus was on preparing a game plan’
Thomas says his experience in the first 100 days as the MD of Adidas India was like a coach of any sporting team.
Networking’s new pitch
Move over golf, cricket’s where deals get signed.
