Tata Neu SuperApp to also sell non-Tata products, services: N Chandrasekaran
The SuperApp, which debuted with much fanfare on April 7, has clocked 2.2 million downloads so far.
The SuperApp, which debuted with much fanfare on April 7, has clocked 2.2 million downloads so far.
One ring to rule them all. More accurately, one app to serve them all. For the country’s largest conglomerates, blue-chip banks and e-commerce majors, the SuperApp is the next battleground.
Reliance, Tata, Adani, SBI, Paytm, ITC, Amazon, Flipkart, Kotak Bank are all in the race to create that all-inclusive consumer experience in a single app.
Strategy to put small businesses at the centre of the universe is very different from how e-commerce has operated in India.