Tata Neu SuperApp to also sell non-Tata products, services: N Chandrasekaran
The SuperApp, which debuted with much fanfare on April 7, has clocked 2.2 million downloads so far.
The SuperApp, which debuted with much fanfare on April 7, has clocked 2.2 million downloads so far.
Why do you need different mobile apps when Tatas can give you the same experience in just one. That seems to be the core idea behind Tata Neu.
One ring to rule them all. More accurately, one app to serve them all. For the country’s largest conglomerates, blue-chip banks and e-commerce majors, the SuperApp is the next battleground.
Reliance, Tata, Adani, SBI, Paytm, ITC, Amazon, Flipkart, Kotak Bank are all in the race to create that all-inclusive consumer experience in a single app.