D2C brands Teabox, Vahdam set the pace as India craves for specialty teas
The concept of selling premium teas through D2C channels has also caught the imagination of legacy tea manufacturers such as Tata Consumer Products
The concept of selling premium teas through D2C channels has also caught the imagination of legacy tea manufacturers such as Tata Consumer Products
There is a small but significant trend in India. It is creating brands that are first successful in foreign countries before coming home.