Coca-Cola's quest for next billion dollar brand
The Coca-Cola Company is hoping that Thums Up in India would attain the similar iconic status that Coke enjoys globally.
the coca cola company
August 2022
July 2022
Coca-Cola India's defences against rise of regional brands
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
Delayered Coca-Cola Company embraces agility
The Coca-Cola Company in the past year has significantly delayered its business, resulting in faster decision-making, says Sanket Ray.
How Coca-Cola India fights inflation
Almost 80% of our growth has come from volume and 20% from pricing, unlike other FMCG companies, says Sanket Ray of The Coca-Cola Company.
