How live commerce beckons video platforms
Short video players are looking to tap into live commerce that is expected to touch $2-$2.5 billion in GMV by 2025.
Short video players are looking to tap into live commerce that is expected to touch $2-$2.5 billion in GMV by 2025.
The pandemic has given a strong fillip to video as a mode of communication. And this change is unlikely to be reversed even when the pandemic is over.
In the post-Covid world, India’s e-retail story will be more inclusive for both buyers and sellers, a Bain-Flipkart report says.
According to the latest Ericsson Mobility Report, video traffic would grow 30% annually up to 2025 and account for three-quarters of mobile traffic.
Newer formats and immersive experiences enabled by augmented and virtual reality will drive video-based data traffic.
Catch a sneak peek into the biggest stories from our March issue here.
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