ONDC, Nazara Tech roll out 'gCommerce' platform; here's what it is
The gaming and sports media company expects the platform to yield at least twice the revenue typically generated from in-app advertising.
The gaming and sports media company expects the platform to yield at least twice the revenue typically generated from in-app advertising.
The company draws over 86% of its orders from outside the metro cities, with more than 72% of the orders flowing from buyers living in smaller cities and towns.
ONDC was launched in line with the government's start-up India initiative on December 30, 2021, to curb the presence of digital monopolies in the domestic ecommerce market.
Will getting on to the ONDC network mean disintegration of the traditional supply chain mechanisms? Will it come at the expense of marketplaces such as Amazon, Jio or Flipkart?
The initiative was launched on December 30 last year, with an aim to curb the presence of digital monopolies in the domestic ecommerce market.
These apps have been able to successfully complete cascaded transactions across the ONDC network during the pilot phase in five cities.