WhatsApp launches in-app payments via rival UPI apps, cards in India
WhatsApp users in India will now be able to shop using rival UPI apps like Google Pay, PhonePe and homegrown digital payments firm Paytm.
WhatsApp users in India will now be able to shop using rival UPI apps like Google Pay, PhonePe and homegrown digital payments firm Paytm.
WhatsApp has launched an aggressive ‘cashback strategy’ to emerge as a serious challenger against the likes of PhonePe and Google Pay, which hold a market share of 47% and 34% share, respectively.