The number of barrels of premium whisky distilled by Chivas Brothers, the €2.6 billion Scotch whisky arm of liquor major, Pernod Ricard, outnumbers the 5.5 million population of Scotland.
Hand-crafted in Speyside, the Balvenie range, the world’s most exquisite and creative single malts, is the result of experimentation by maltmen, coopers and master blenders through generations.
The leading Swiss wealth management group expects that just like it did after the global financial crisis, discretionary spending will recover after Covid-19 abates.
A regular listee on the Fortune India Next 500 since 2015, Radico Khaitan’s double-digit growth, backed by premium product offerings, has propelled the liquor manufacturer into the big league.
Innovation is all very well—for instance sourcing from multiple places and creating a new blend—but the product has to be authentic. And authenticity can only come by emphasising location.
Diageo’s global scotch whisky ambassador Tom Jones says while one can collect fine spirits like Johnnie Walker, you should buy whisky to enjoy it.
The chief blender of Suntory talks about his special blend which was recently launched in India by the company along with its most popular Japanese whiskies Yamazaki and Hibiki, and craft gin Roku.
There is a small but significant trend in India. It is creating brands that are first successful in foreign countries before coming home.
Not only is Bacardi India’s bet on whisky paying off, it is looking to tap further into the consumer’s preference for quality with more premium products.
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The venerable Scottish whisky industry is on the rocks. To survive, it must break every rule it ever had.
