Ni Hao Bollywood
The phenomenal success of a spate of Indian films in China has studio bosses excited, but is the giant Asian country going to be a sustainable market for song-and-dance dramas?
The phenomenal success of a spate of Indian films in China has studio bosses excited, but is the giant Asian country going to be a sustainable market for song-and-dance dramas?
Once upon a time big-ticket movies headlined by megastars would be lapped up by audiences. Not anymore. Moviemakers are realising that small is not just beautiful but profitable, too.