Consulting goes online

365businessdays.com is the only Indian firm to provide advice and support services entirely online to subscribers. “Solutions offered by conventional organisations are often not tuned to the needs of a small enterprise,” says managing director Prakash Chandra Prabhakar. McKinsey too is going beyond its traditional practice, providing a comprehensive suite of online flexible services. “It’s not a replacement for traditional services but helps us monitor performance and ensure what we implement is sustainable,” says Noshir Kaka, board member of McKinsey Solutions. The most frequent queries for 365businessdays.com relate to staff recruitment. However, a recent one from SME Toolkit India was about the market rate of bribes for certain services. “The Anna Hazare movement was at its peak at the time, so we wrote a white paper on swift money,” says Prabhakar.